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Join the racing revolution!

Racing Prodigy is collaborating with brands that share our passion for expanding motorsports by making it more accessible and inclusive than ever before. Our young, passionate, and diverse global gaming and motorsports audience represents tremendous opportunity for authentic engagement.

Our Tailored Approach

A partnership with Racing Prodigy can become a wonderful platform if carefully crafted and specifically tailored to meet the needs of your company, organization, or brand. If your core values and priorities include accessibility, healthy living, inclusion & equity, sustainability, and establishing early brand affinity, then we should join forces and harness this power in ways that are meaningful, memorable, and measurable.

partners

Creating Opportunities Together

We would like to express our gratitude and extend our thanks to the official partners of Racing Prodigy and Prodigy Racing League. These innovative brands have joined us on an incredible journey, sharing our mission to discover and develop talent while providing more real-world racing opportunities through esports and gaming. The meaningful support from these partners directly contributes to increased opportunities for our community. We hope you will join us in expressing our heartfelt appreciation for their support. Together, we will create an exciting future for aspiring racers worldwide.

Our Audience

Esports fandom offers some of the most loyal and fanatical following in all of sports. As prodigies are discovered and stars are formed within Prodigy Racing League, legions of global fans will seek to engage with their favorite teams, drivers, and follow their stories. Partners can help enhance these engagements, authentically connecting with this passionate group.
48%

of gamers are female

29%

identify as people of color

83%

play online with others

37%

prefer racing games

Gamers will compete on all platforms in our tournaments.

Top Platforms of Choice for Gaming​

Mobile 45%
Console 30%
PC 25%

Industry & Growth Statistics

Esports:

REVENUE

Esports is set to generate $1.38 billion in revenue this year.

AUDIENCE

The worldwide audience hit 532 million this year and is projected to reach 640 million viewers by 2025.

ENGAGEMENT

In Q3 2022, over 5.7 billion hours of gaming were watched on Twitch and 1.2 billion hours were watched on YouTube Gaming Live worldwide.

PURCHASING

41% of gamers purchased from a company after seeing the brand sponsor a game, streamer, or gaming event.

Gaming:

REVENUE

The gaming market will be worth $200 billion in 2023 with a projected CAGR of 12% between 2020-2025

AUDIENCE

In 2022, there were over 3 billion video gamers worldwide and over 100 billion hours of games played on PC and consoles.

ENGAGEMENT

62% of PC and console players said that socializing with other players is important.

PURCHASING

66% of PC and console players spent money on video games in the past 6 months and 17% of those players spend $25 or more per month.

Motorsports:

REVENUE

The motorsports industry has a CAGR of 10.2% between 2022-2027 and is projected to reach $12.9 billion by 2027.

AUDIENCE

F1 cumulative worldwide TV viewership grew to 1.54B in 2022 with a 28% viewership per race increase in the U.S. from 2021 to 2022.

ENGAGEMENT

Trust in Advertising Study showed that 81% of global respondents trust brand sponsorships at sporting events.

PURCHASING

Sponsorships drove an average 10% lift in purchase intent among the fan base.

Sources: ESA, IndustryARC, Motorsport Network, NewZoo, Nielsen, Statista, Technavio, WARC

Our Experience

Besides motorsports expertise, Racing Prodigy’s leadership team has over a century of combined experience working with some of the most successful brands in a variety of industries, including gaming, esports, tech, financial services, media, food and beverage, restaurants, logistics, retail, and automotive.

We've Worked With

Leading Brands

Battery Tender
DHL
Diageo
FedEx
GSK
LEGO
Nike
SuckerPunch
Unilever
VISA

Motorsports

F1
Formula E
IMSA
IndyCar
Jeff Gordon
NASA
NASCAR
NHRA
SCCA
SRO Motorsports Group

Gaming/Tech​

Activision
Apple
GameStop
Google
Hisense
iRacing
Lenovo
Meta
Microsoft
Verizon

Traditional Sports

America’s Cup
FIFA
Kentucky Derby
NBA
NFL
NHL
PBR
UFC
USA Olympics
WPT

Automotive​

Castrol
Chevrolet
Ford
Jaguar
Mazda
McLaren
Michelin
Nissan
Porsche
Toyo Tires

Media

Amazon
CBS Sports
Discovery Channel
DreamWorks
ESPN
FS1
Jay Leno’s Garage
LIVE with Kelly and Ryan
MARVEL
Oprah

Let’s create something meaningful together!

Racing Prodigy not only searches out and connects with the best drivers and most passionate fans, but corporate partners who share our enthusiasm for opening access, creating competition, fulfilling dreams, and ensuring success for all.

We are opening accessing to real-world motorsports through gaming and launching a powerful new e2Real sports, entertainment, and media brand. We are committed to aligning with partners excited with our mission and supporting activations that amplify and accelerate their business impacts and results.

Tell Us More About Your Brand Objectives

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iRacing, RaceRoom, and SK Racing Series are OPEN! WIN 1 of 16 Golden Tickets to Prodigy Week!