Esports is set to generate $1.38 billion in revenue this year.
The worldwide audience hit 532 million this year and is projected to reach 640 million viewers by 2025.
In Q3 2022, over 5.7 billion hours of gaming were watched on Twitch and 1.2 billion hours were watched on YouTube Gaming Live worldwide.
41% of gamers purchased from a company after seeing the brand sponsor a game, streamer, or gaming event.
The gaming market will be worth $200 billion in 2023 with a projected CAGR of 12% between 2020-2025
In 2022, there were over 3 billion video gamers worldwide and over 100 billion hours of games played on PC and consoles.
62% of PC and console players said that socializing with other players is important.
66% of PC and console players spent money on video games in the past 6 months and 17% of those players spend $25 or more per month.
The motorsports industry has a CAGR of 10.2% between 2022-2027 and is projected to reach $12.9 billion by 2027.
F1 cumulative worldwide TV viewership grew to 1.54B in 2022 with a 28% viewership per race increase in the U.S. from 2021 to 2022.
Trust in Advertising Study showed that 81% of global respondents trust brand sponsorships at sporting events.
Sponsorships drove an average 10% lift in purchase intent among the fan base.
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