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Join the racing revolution!

Racing Prodigy is collaborating with brands that share our passion for expanding motorsports by making it more accessible and inclusive than ever before. Our young, passionate, and diverse global gaming and motorsports audience represents tremendous opportunity for authentic engagement.

Our Tailored Approach

A partnership with Racing Prodigy can become a wonderful platform if carefully crafted and specifically tailored to meet the needs of your company, organization, or brand. If your core values and priorities include accessibility, healthy living, inclusion & equity, sustainability, and establishing early brand affinity, then we should join forces and harness this power in ways that are meaningful, memorable, and measurable.

partners

Creating Opportunities Together

We would like to express our gratitude and extend our thanks to the official partners of Racing Prodigy and Prodigy Racing League. These innovative brands have joined us on an incredible journey, sharing our mission to discover and develop talent while providing more real-world racing opportunities through esports and gaming. The meaningful support from these partners directly contributes to increased opportunities for our community. We hope you will join us in expressing our heartfelt appreciation for their support. Together, we will create an exciting future for aspiring racers worldwide.

Our Audience

Esports fandom offers some of the most loyal and fanatical following in all of sports. As prodigies are discovered and stars are formed within Prodigy Racing League, legions of global fans will seek to engage with their favorite teams, drivers, and follow their stories. Partners can help enhance these engagements, authentically connecting with this passionate group.

Gamers will compete on all platforms in our tournaments.

Top Platforms of Choice for Gaming​

Mobile 65%
PC 21%
C 14%

Industry & Growth Statistics (updated Sep '24)

Esports:

REVENUE

Global esports revenue projected at $4.3B in 2024, growing to $5.7B by 2028 (CAGR 7.1%). [Statista]

AUDIENCE

2024 global audience: 540M, projected to hit 640M by 2025. [Demandsage]

In Q2 2024, over 5.1 billion hours of gaming were watched on Twitch and 2 billion hours were watched on YouTube Gaming Live worldwide. [Stream Hatchet]

ENGAGEMENT

Esports fosters key skills: teamwork, leadership, problem-solving. [Sciencedirect]

PURCHASING

41% of gamers purchased from a company after seeing the brand sponsor a game, streamer, or gaming event. [Reach3 Insights]

Gaming:

REVENUE

Projected revenue of $282.3B in 2024, growing to $363.2B by 2027 (CAGR 8.76%). [Statista]

AUDIENCE

Global players in 2024: 3.42B (+4.5% YoY), boosted by PC growth. [Newzoo]

ENGAGEMENT

74% of gamers play with others, both online and in person. [ESA]

PURCHASING

22% of console and 15% of PC players spend $25+ on gaming monthly. [Newzoo]

17% of mobile players in the U.S. spent $100+ on in-app purchases (March 2024). [Statista]

Motorsports:

REVENUE

Market size to grow at a CAGR of 7.2%, reaching $24.14B by 2030. [Industry ARC]

Sports market to grow from $480.1B in 2023 to $506.9B in 2024 (CAGR 5.6%). [The Business Research Company]

AUDIENCE

F1 average U.S. audience in 2023: 1.11M, NASCAR 2024: 3.85M (up 35%). [Statista]

In the Sport Events market, the number of users is expected to amount to 312.4m users by 2028 [Statista]

ENGAGEMENT

70% of consumers believe sports sponsorships positively impact brands. [Worldmetrics]

67% of fans prefer brands that sponsor their favorite teams. [Worldmetrics]

PURCHASING

Consumers seek immersive, interactive sports experiences. [Statista]

ARPU for sport events expected at $110.90. [Statista]

Our Experience

Besides motorsports expertise, Racing Prodigy’s leadership team has over a century of combined experience working with some of the most successful brands in a variety of industries, including gaming, esports, tech, financial services, media, food and beverage, restaurants, logistics, retail, and automotive.

We've Worked With

Leading Brands

Battery Tender
DHL
FedEx
LEGO
Nike
Reebok
SuckerPunch
VISA
Yahoo

Motorsports

Bobby Labonte / Breaking Limits
F1
IMSA
IndyCar
Max Papis
Mazda Motorsports
NASA
NASCAR
SCCA
SRO Motorsports Group
USAC

Gaming/Tech​

AT&T
Activision
Apple
GameStop
Google
iRacing
Meta
Microsoft
T-Mobile
Verizon

Traditional Sports

America’s Cup
FIFA
NBA
NFL
NHL
UFC
USA Olympics
WPT

Automotive​

Castrol
Lamborghini
Mazda
Mercedes AMG
McLaren
Michelin
Nissan
Porsche
Radical
Toyota
Toyo Tires

Media

CBS Sports
Discovery
Disney
DreamWorks
ESPN
FS1
Lionsgate
MARVEL
Oprah
Paramount
Warner Bros.

Let’s create something meaningful together!

Racing Prodigy not only searches out and connects with the best drivers and most passionate fans, but corporate partners who share our enthusiasm for opening access, creating competition, fulfilling dreams, and ensuring success for all.

We are opening accessing to real-world motorsports through gaming and launching a powerful new e2Real sports, entertainment, and media brand. We are committed to aligning with partners excited with our mission and supporting activations that amplify and accelerate their business impacts and results.

Tell Us More About Your Brand Objectives

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iRacing PRL Toyota GR86 Cup starts October 22. 4 Prodigy Passes to real-world racing. Members, Get Ready!