REVENUE
Global esports revenue projected at $4.3B in 2024, growing to $5.7B by 2028 (CAGR 7.1%). [Statista]
AUDIENCE
2024 global audience: 540M, projected to hit 640M by 2025. [Demandsage]
In Q2 2024, over 5.1 billion hours of gaming were watched on Twitch and 2 billion hours were watched on YouTube Gaming Live worldwide. [Stream Hatchet]
ENGAGEMENT
Esports fosters key skills: teamwork, leadership, problem-solving. [Sciencedirect]
PURCHASING
41% of gamers purchased from a company after seeing the brand sponsor a game, streamer, or gaming event. [Reach3 Insights]
REVENUE
Projected revenue of $282.3B in 2024, growing to $363.2B by 2027 (CAGR 8.76%). [Statista]
AUDIENCE
Global players in 2024: 3.42B (+4.5% YoY), boosted by PC growth. [Newzoo]
ENGAGEMENT
74% of gamers play with others, both online and in person. [ESA]
PURCHASING
22% of console and 15% of PC players spend $25+ on gaming monthly. [Newzoo]
17% of mobile players in the U.S. spent $100+ on in-app purchases (March 2024). [Statista]
REVENUE
Market size to grow at a CAGR of 7.2%, reaching $24.14B by 2030. [Industry ARC]
Sports market to grow from $480.1B in 2023 to $506.9B in 2024 (CAGR 5.6%). [The Business Research Company]
AUDIENCE
F1 average U.S. audience in 2023: 1.11M, NASCAR 2024: 3.85M (up 35%). [Statista]
In the Sport Events market, the number of users is expected to amount to 312.4m users by 2028 [Statista]
ENGAGEMENT
70% of consumers believe sports sponsorships positively impact brands. [Worldmetrics]
67% of fans prefer brands that sponsor their favorite teams. [Worldmetrics]
PURCHASING
Consumers seek immersive, interactive sports experiences. [Statista]
ARPU for sport events expected at $110.90. [Statista]
Battery Tender
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Oprah
Paramount
Warner Bros.
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